Friday, May 18, 2007

Corporate Philanthropy

This phenmenon is prevalent in third world countries like ours.They come as things like "heart walk" or "awreness programmes" on days like world diabetic day.Emininent medical persnolaties are invited to participate.Sponsoring is done by pharmaceutical industry.During the event they get the advantage of getting
access to people who are potential users of their products.This is an undue advantage.
The sponsors taker the advatage of the fact that the State is devoid of funds to finance such activities.


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